SOY
University Project
SOY (“I am” in Spanish) was created as a project for University.
It’s more about the concept than the design itself.
The idea was to leave all brands behind. Just focus on the nature of things and nature of people. The idea was to encourage people and brands to show themselves as what they actually are and being accepted for that, for their essence. No prejudgments. No tags.
The objects ,as well, show their main feature (eg. “I am” in the t-shirt, “I am collective” on the bus, “I am practical” on the army knife, “I am mild” or “I am full creamed” on the milk boxes, etc.)
This project was so well received by my University tutors that a famous Cancer book based their cover and concept on this.
Note: Excuse the low-res photos.
Actual files have been lost after all these years :/
